1. Brita Case
... 's. Growth in this market is comparatively slower than in the pitcher market. Cons If Brita simply relies on their pitcher sales, they are not tapping into the entire potential consumer base. By not producing faucet filters, Brita is ignoring a growing category of consumers, health consensus individuals. Consumer awareness concerning health problems is increasing and becoming a greater factor in purchasing decisions. By ... demand. Rather, they have relied on pitcher sales to derive demand for the filters. By cultivating filter demand Brita will increase the sales it gets from its alread...
- Word Count: 1743
- Approx Pages: 7
- Grade Level: High School