1. Persuasion Theories And The Domino Model
... Theory explained above- it requires a lot of thought and is usually carried out by those with specific interest in the issue. They will later elaborate on the issue and form positive and negative thoughts resulting in a strong, carefully thought out attitude. The peripheral process is carried out when people are not interested or don't have the time to fully analyse an issue so they use general ... rules of thumb called heuristics to form an attitude that is usually not very strong. This theory states that an individual will only carry out one ... of these processes when they receive a...
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