1. THE EFFECT OF ADVERTISING ON CULTURE
... Thus TV edifies precisely where it seeks most to conceal, and through its very means of concealment." (p. 19) Let me here reiterate a number of Miller's points. First, the content of TV is determined by its "commercial impetus," basically to make money through selling advertising time to large corporations. Second, since ads must be targeted at people ... History of Advertising in America_, Jackson Lears, Basic Books, 1994, pp. 110-111) Lears is here charting the course of the transformation from early capitalism to modernist capitalism. In early capitalism, precapitalist ways of thinkin...
- Word Count: 3295
- Approx Pages: 13
- Has Bibliography
- Grade Level: High School