1. Cosmetics in Today's Society
Few in the cosmetics and fashion industries dispute that the potentials for foreign infiltration into burgeoning Chinese markets are enormous. To date, however, many foreign companies have found themselves able to attract only small and slowly growing pockets of Chinese consumers. One of the main reasons for this is that the Chinese consumer has yet to be adequately educated about foreign products which are already on the shelves. Foreign companies have no Chinese voice; spokespersons' faces are unfamiliar and silent. Consumers wonder if products made for western skin suit Asian comp...
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- Approx Pages: 9