1. Methods of Defining Psychology
... switching to another. Both incentive and drive factors operate together in real life and they often interact, for example, drive factors can enhance the motivational effect of incentives. The taste of food becomes more pleasant when we are hungry. Motivation typically directs behaviour toward a particular incentive that produces pleasure or alleviates and unpleasant state: ... threaten our survival; physical damage, illness or loss of resources. The rewarding consequences of an action, in other words, generally reflect whether the action is worth repeating. There is evidence that the br...
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- Grade Level: Undergraduate