1. Oward A Personology Of The Consumer
... is most complete), but to develop an integrated conceptual framework for getting to know consumers as dispositional entities. It is tempting to assume that an existing classification of personality traits (e.g., the five-factor taxonomy) could be used as an organizing principle to hierarchically structure the multitude of domain-specific traits relevant to consumer behavior. However, this ... ) Handbook of Marketing Scales suggests. An alternative would be to come up with an organizational framework that is specific to the domain of consumption, classify relevant domain-specific personal...
- Word Count: 3484
- Approx Pages: 14
- Has Bibliography
- Grade Level: High School