There are also stronger anti-American views now, and as McDonalds is a true symbol of American culture it is being targeted by terrorists and campaigners alike. ... McDonalds also has amazing brand loyalty, rarely experienced by many companies. ... This loyalty gives McDonalds a vital edge over its competitors as customers are less likely to leave them and try alternatives, even if social attitudes are changing. ...

• Word Count: 857
• Approx Pages: 3
• Grade Level: Undergraduate

Besides, businesses have to build up brand loyalty. ... Thus, purchase frequency is not equal to loyalty. ... A true brand loyalty can be called when consumers are both inclined to these two factors, otherwise, it can only be called a spurious brand loyalty if only attitude or behavior factors are found (Baldinger & Rubinson, 1996). Loyalty can also be separated from short-term loyalty and long-term loyalty. ... Furthermore, brand loyalty can be measured in two dimensions: affective loyalty and action loyalty. ...

• Word Count: 2522
• Approx Pages: 10
• Has Bibliography
• Grade Level: Undergraduate

The collective behavior might be suggested to create brand loyalty. ... He also talked about the difference between "brand trust, brand effect and brand performance" that determines brand loyalty. ... They are in fact creating a bond with the brand and straightening their loyalty to Victoria's Secret. ... This has a great impact on the market of Victoria's Secret because the psychological attachment to the products creates loyalty to the Victoria Secret brand. ... She finally decided to tell the employee working with her about the commercial she saw on TV called "B...

• Word Count: 1991
• Approx Pages: 8
• Has Bibliography
• Grade Level: Undergraduate

The fact that the ranch owner, who happens to be looking for the dog, is wearing the hat gives the brand more exposure and hints at brand loyalty and credibility. ... However, the video begins to appeal to ethos as the narrator of the commercial begins to list qualities such as, "Dedication, Loyalty and Friendship". As the commercial fades into a close up of beer being poured from a tap, the narrator states, "The choices we make, reveal the true nature of our character". ...

• Word Count: 1484
• Approx Pages: 6
• Grade Level: Undergraduate

Chauduri et al (2001) highlight the importance of brand loyalty in the last decades. ... Since then, many have discussed the role of loyalty in the brand equity process. ... Brand loyalty, however, is not as straight forward as it seems. ... This issue, of brand loyalty, is closely linked to any type and area of marketing. ... The findings from Chaukuri (2001) show that brand trust and brand affect can be seen as separate constructs that come together to establish two different types of brand loyalty " purchase loyalty and attitudinal loyalty. ...

• Word Count: 9844
• Approx Pages: 39

The Situation Olympic Group (OG) is an Egyptian company that makes products such as water heaters and fans. IDEAL was a large state owned firm. It had established a well-known name among Egyptians and this was achieved through monopolizing the market for about 40 years with its refrigerators and was...

• Word Count: 4096
• Approx Pages: 16

This is true especially since commodities are usually low involvement products and we do not think about them that much. ... Branding is creating customer loyalty. ... Branded goods, manufactured with branded ingredients instill trust, facilitate shopping and purchase, build brand loyalty, steal share from big players, prevent the encroachment of new entrants, and achieve marketplace success. ...

• Word Count: 3659
• Approx Pages: 15
• Grade Level: High School

What makes organizational members with Nike unique is that Nike has managed to capture the true essence of athletics and extends the idea of being on a team into that of being a member of the Nike team. ... The innate and slightly trained idea that true competitors are never content with mediocrity keeps the minds of Nike banging on all cylinders. ...

• Word Count: 7323
• Approx Pages: 29

Brands have always been closely related to cultural values. Branding has become a critical issue for firms competing within heterogeneous industries. Over the last decades, the brand evolved from a simple product attribute to the role of value creator for the entire firm. Today brand management repr...

• Word Count: 2019
• Approx Pages: 8
• Grade Level: Undergraduate

A CRITICAL ANALYSIS OF THE BRAND MANAGEMENT OF THE TAJ GROUP OF HOTELS Brands never die. They are meant to live forever. However, their luster fades by the imprudent decisions of brand managers who fail to see the future unraveling. The concept of branding is not new; many famous brands have ...

• Word Count: 5228
• Approx Pages: 21
• Grade Level: Undergraduate

This essay will analyse the 2013 television advert for the brand Coca-Cola and will explore aspects such as audience and purpose, narrative, use of language and visual and technical codes, investigating how they are used to represent and communicate the main message of the advert and promote the product and brand. The essay will also outline aspects of the brand such as core values, personality and image and will observe how these characteristics create the brand's ideology by identifying how they are used within the chosen advert and how they have been created to form a connection betwee...

• Word Count: 2659
• Approx Pages: 11
• Has Bibliography
• Grade Level: Graduate

It is also necessary to delve into the minds of the consumers, to discover their perceptions and beliefs and consequently the true meaning of the firm's brands and products. ... Lassar, W., et.al., (1995) also indicated the result is consumer loyalty and a willingness to pay a premium price for the brand. ...

• Word Count: 2958
• Approx Pages: 12
• Has Bibliography
• Grade Level: Undergraduate