This quality vision more than doubled Harley's market share and increased its brand loyalty. ... Firms to be successful here are to provide smaller, easier to handle, comfortable, and good quality bikes to build up brand loyalty. ... Since these items realize high profits and strengthen customer relations and customer loyalty, this area is providing an opportunity for companies. ... Their wide product line though has also created some customer complaints to them (especially true for Honda and Kawasaki) for low quality service. ... Harley Davidson is producing heavyweight motorcycles empha...

• Word Count: 2805
• Approx Pages: 11
• Grade Level: Undergraduate

In turn, Starbucks have also conducted loyalty-based activities such as launching Starbucks express, rewards programs that increase their customer's loyalty. ... This creates an ease of use process for customers, aligns customer loyalty through reward programs.   ... Up until now, Starbucks has conducted a number of loyalty customer programs. ... It can be true that Starbucks is still the leading retail coffee chain. ...

• Word Count: 1663
• Approx Pages: 7
• Grade Level: Undergraduate

Chauduri et al (2001) highlight the importance of brand loyalty in the last decades. ... Since then, many have discussed the role of loyalty in the brand equity process. ... Brand loyalty, however, is not as straight forward as it seems. ... This issue, of brand loyalty, is closely linked to any type and area of marketing. ... The findings from Chaukuri (2001) show that brand trust and brand affect can be seen as separate constructs that come together to establish two different types of brand loyalty " purchase loyalty and attitudinal loyalty. ...

• Word Count: 9844
• Approx Pages: 39

Customer loyalty is most evident in the Harley Owners Group, which is a Harley-Davidson riders' fraternity with 600 US chapters. ... This recommendation will allow Harley-Davidson to avoid upsetting its customers, to stay true to its reputation, and to continue to satisfy the growing lightweight customers. ... Harley-Davidson is also at the risk of losing customer loyalty. ...

• Word Count: 1423
• Approx Pages: 6
• Grade Level: Undergraduate

Direct-mail Marketing Though the tried and true principles have remained the same, direct mail has improved exponentially in appearance and the way in which data is collected over these past years through vast technological advances. ... A lot of companies are seeing the power of e-mail in particular to drive revenues and customer loyalty and retention. ...

• Word Count: 1056
• Approx Pages: 4

Inherent in this targeting, especially of the very young, are the advertisers fostering the youth's loyalty to foods, creating among the children a loss of individuality and self-sufficiency, denying them the ability to explore and create but instead often encouraging poor health habits assimilated from eating fast food. ...

• Word Count: 1887
• Approx Pages: 8
• Has Bibliography
• Grade Level: Undergraduate

This is true, because customers have easy access to information of all kinds of product through internet and website advertising. ... In return, the common citizens pay their tax and dues to the feudal landlords as well as their absolute loyalty. ...

• Word Count: 2290
• Approx Pages: 9

Question  To what extent does Ocean Park compete effectively with Disneyland, in terms of its marketing mix, in Hong Kong? Response Ocean Park is an established theme park, founded in 1977, and still running in Hong Kong. With its long history, it is considered as one of Hong Kong's greatest att...

• Word Count: 4350
• Approx Pages: 17
• Has Bibliography
• Grade Level: Undergraduate

However, the brand loyalty that the consumers show at this time made the company fears decrease. ... In order to prepare was consider Jordan's true retirement, Nike chose to diversify its strategies. ...

• Word Count: 2759
• Approx Pages: 11
• Grade Level: High School

It is also necessary to delve into the minds of the consumers, to discover their perceptions and beliefs and consequently the true meaning of the firm's brands and products. ... Lassar, W., et.al., (1995) also indicated the result is consumer loyalty and a willingness to pay a premium price for the brand. ...

• Word Count: 2958
• Approx Pages: 12
• Has Bibliography
• Grade Level: Undergraduate

Capitalism is a system of true private enterprise. ... Although this may all be true, owners within a corporation, that being the shareholders, must share the total investment and divide all profits made. ...

• Word Count: 3843
• Approx Pages: 15
• Grade Level: High School

Executive Summary Mission Statement Pandofandlejoie Breweries Inc. produces products of high quality and impeccable taste that nurtures a sense of community by bringing people together. Vision Statement Pandofandlejoie Breweries Inc. will produce only the highest quality ales and lagers that will help redefine the International beer culture, and reeducate the consumer about what beer is supposed be. Operate a profitable business whose annual growth is fueled by exceptional employees who are given opportunities for development, challenging work, candid communication, autonomy, and support. ...

• Word Count: 6484
• Approx Pages: 26
• Has Bibliography
• Grade Level: Undergraduate

The marketing mix E4) Describe your marketing strategy using the marketing mix The marketing mix is commonly referred to as the "4 p's-, which stand for price, place, promotion and product. These are the four principles of a product which should lay the foundations for the launch and the growth...

• Word Count: 3925
• Approx Pages: 16
• Grade Level: High School