1. Amazon.com Technology strategy
... to attract more customers therefore have more of a change to directly connect consumer to publisher. 2) Suppliers- Amazon can be the mediator between suppliers and customers. With a highly sophisticated information technology program Amazon is able to use lower prices to attract customers. 3) Substitute products- Individuals want two different things when looking for reading material. 1) They want it fast and inexpensive 2) ... Amazon will have to make up for lack of comfort by an increased efficiency. 4) Customers- Recently the market has seen a current trend toward internet shopping....
- Word Count: 636
- Approx Pages: 3
- Grade Level: Undergraduate