1. econ
Direct Marketing -Internet While prospecting via the Internet may be a tough nut to crack, it's clear that e-mail is well suited for keeping customers active. ... A lot of companies are seeing the power of e-mail in particular to drive revenues and customer loyalty and retention. As e-commerce has found its place on the Internet, the impact on direct mail remains uncertain. ... There is no doubt that the Internet will reduce the need for conventional direct mail, but e-commerce businesses are potential new direct mail advertisers. ... Internet and E-commerce companies are now turning ...
- Word Count: 1056
- Approx Pages: 4