A great story hit's the target like a race horse bolting out of the gate. Once we hear or see something that we want, we immediately find a way to buy it. The point isn't telling the truth in marketing. The point is us believing the story so we feel like obligated to buying their product. A great story may tell the truth, make promises, appeal to our senses, and doesn't contradict itself. A great story has a frame that has some of the previous content mentioned. The point of telling a great story is having the frame go into your target market's worldview. .
We're almost finished creating a great story now. So far we have learned that we need a great story but also need a story that fits in someone's world view. What exactly is a worldview thou? I mean it is 2014 after all and we almost all have the same point of view right? We see an ad and we think that must be what everyone else is thinking too. Sounds like this whole marketing scenario is getting harder and harder as we go on. The definition of worldview according to Webster is "a particular philosophy of life or conception of the world." What exactly does that mean thou? To me this means that our view of an idea is similar to someone else's. Now our job as marketers is to create an ad that tells a great story, has characteristics that the buyer likes, and finally hit's a target markets point of view. .
My favorite part of the book is when Seth Godin explains the truth about Riedel wine glasses. You would think to yourself does a glass actually effect the taste of a drink? Riedel was able to hit his target market of wine drinkers and was able to sell his idea that his glasses are needed to get the best of your wine. The amount of wine drinkers are known to be wealthier than those who drink beer. Normally people who have money tend to be smarter or have more common sense of how things work in life. That just goes to show anyone can be tricked into wasting money if you believe the story.
Seth vs. ... Conflicts of interest took place in all aspects of the ancient Egyptian world. ... Seth was a god who resembled an unknown animal. ... Isis recovered the body only to have Seth tear it into fourteen pieces which he scattered all over Egypt. Isis recovered all of the pieces of Osiris and with her magic powers, made Osiris come back to life only long enough to conceive Horus. ...
Seth James Wells was born on April 26, 1842 in Rising Sun, Iowa. ... Men that did not attend all required meetings and carry out all required orders were fined one dollar for each absence. ... By fighting in war all of these options would be taken from me. On some days Seth James Wells is provided with little or no food at all. ... When soldiers did receive clothes, a pair of pants and a pair of socks might be all they got. ...
Seth of the Lion People is a novel about Early Man. I believe Seth is a member of the Cro-Magnon group because of their uses and creations of tools, fire, burial rites, and artwork. ... In Seth of the Lion People, artists would paint dead bodies with red ochre, and buried them with jewelry, such as lion teeth necklaces to symbolize greatness in the next life. ... In conclusion, I believe Seth is Cro-Magnon because the descriptions from Seth of the Lion People, and the actual historical evidence of the Cro-Magnon people closely match. ...
When Osiris became a pharaoh, his brother Seth became envious of him. So Seth made a very beautiful chest. ... Then he scattered the pieces all over Egypt so no one could restore them. ... Eventually, they found all the parts but one, which they made a model of. They put all the parts together and Osiris looked as he had before. ...
Recognizing that all characters in this play are on a search for self-actualization, the search by the characters Seth Holly, Rutherford Selig, Bynum Walker, and Herald Loomis is not motivated by practical consideration, but rather economic opportunities and spiritual renewal. ... It's hard enough now without all that ignorant kind of acting. ... Seth feels Bynum is down-to -earth, but all that divining is weird behavior. In a conversation with his wife, Seth tells her, "Look at him [ ] all that old mumbo jumbo nonsense. ... All four men, be it spiritual or economic happiness, have f...
Well here goes Ill try to name all of them . ... I know it was sad but I think Seth (Nicholas Cage) put it best when he said: "I would rather have had one kiss then an eternity with out one"(or something). ... It showed us that even though a part of Seth died with Maggie, he still was able to continue his life. ... Many times, Meg Ryan was told that Seth was eternal and that he felt no pain, no suffering and no hatred. ... All in all it was a close to a perfect movie and I loved it that is why I"m going to give it one of my highest grades I give it a 94,3% ...
Ski review Seth Morrison pistols The Seth Pistol is a big mountain twin tip and Seth Morrison's newest weapon of choice for his assault on big mountains the world over. With punk graphics and aluminum studded rivets on the tip and tail, the Seth Pistol has a unique look to say the least. ...
The "sons of GOD- are those from the line of Seth. ... Sons of GOD means members of the faithful lineage (Seth's). 2. The elect nation of Israel (descendants of the Seth line) is called GOD'S son (Ex. 4:22; Deut. 14:1) 3. ... Unlikely that all the descendants of Seth were Godly and of Cain ungodly C. ... The "line of Seth- view bears better support, but to think that his line is the only line with followers of GOD seems highly unlikely. ...
Marketers are very judgmental in saying that we all only concentrate on fashion, entertainment, and toys. ... Marketers try everything they can do in order to attract us teens. ... I also think that they are wrong in saying that we are all alike. There are 60 million of our generation and to say that we all have one common view of life is wrong. ... In my views, I don't care what the marketers are trying to sell. ...