Advertisting The Toyota Matrix

             "The Matrix provides an unprecedented combination of PERFORMANCE, VERSATILITY, STYLING, and AFFORDABILITY."".
             -Toyota Motor Corporation.
             Goods Classifications.
             Currently the Matrix is still in the introduction stage of its product life cycle. Just introduced in 2002, the Matrix has a considerable way to go, concerning awareness and comprehension. We believe that once these two factors can be included to the formula, the Matrix will be shifted into its growth stage. This, in essence, is what we plan to achieve with out advertising campaign.
             Matrix is considered a consumer good, meaning that the Matrix is purchased for personal or practical use. Since the Matrix is an automobile, and automobiles are classified as nondurable goods, the Matrix is classified accordingly. Also, because the Matrix is not perishable or an impulse buy, its sub-classification as a good would be as a hard-specialty good. .
             Quality Features .
             Toyota has long been known to provide consumers with the most reliable and finest quality automobiles on the market. Currently there are three Matrix models to choose from: Matrix Standard, Matrix XR, and Matrix XRS. In each of these models, as well as any Toyota product, the main factor is dependable Toyota quality. The following lists (extracted directly from www.toyota.com) contain each model grade's feature package:.
             Matrix Standard Features.
            
             • 1.8 liter DOHC 16-valve VVTi 4-cylinder 130hp @ 6,000 rpm.
             126 lb - ft @ 4,200 rpm 5-speed manual & 4-speed automatic transmission available (standard w/4WD) .
            
             • Aerodynamic multi-reflector halogen headlamps w/Daytime Running Lights (DRL).
            
             • P205/55R16 tires on 16- steel wheels w/full wheel covers.
            
             • 4-wheel Anti-lock Brake System (ABS) w/ Electronic Brake-force Distribution (EBD) (standard on 4WD models, available on 2WD models).
            
             • Black door handles and remote outside mirrors.
            
             • All-Weather Guard Package w/intermittent rear window wiper (standard on 4WD models, available 2WD models).