This allows the viewer to answer any questions about the product they may have successfully. .
Another attribute of the site's credibility, is the age verification it requires before entering the home page. It requires a second age verification after a certain time period of inactivity. This proves that Absolut is making extra effort to prevent underage people from visiting the site. Like all alcohol manufacturers, their products contain a "Drink Responsibly" label. Absolut took it a step further and created the Recognize the Moment program. This program allows you to set up a timed text message or Facebook message for yourself or a friend to be reminded of a drink limit. The creation of this program shows that the company is concerned for the well being of their consumers. The site contains customer reviews that help to support the product's high-standing reputation. .
The product's reputation is visible in the video advertisements placed throughout the website. These videos, along with the photos and quotes on the site are very effective in persuading a customer to choose Absolut products and appealing to them on an emotional level. The dark background colors and the bright, flashy pictures resemble the atmosphere of a nightclub where Absolut products would commonly be found. The people in the advertisements depict a younger, exciting group. This young, happy crowd suggests that consuming this product will better the consumer's drinking experience. When the reader enters the home page, the entire background is a large, replaying GIF of a burning material that instantly catches the attention of the viewer. In the middle of the screen there is a large quote that reads, "The future is not a given. It's yours to create. Embrace imagination and the power of creation. To change tomorrow you must first transform today." This directly links the product to imagination and creation, which forms the idea that great things happen with the consumption of this product.
