We will advertise through many different channels, such as magazines in shopping centers, posters, grocery stores, television, radio, and social media. The headquarters for this company will be located in Los Angeles, California. .
Market Analysis.
Target Market.
Our target market will be comprised of daily drivers between the age of 18 years and up that make $30K and up. We will also be aiming our product at people who shop frequently, since they will be leaving their cars in the heat most often. They will most likely to use our product because it is very inconvenient of entering their car that is filled with heat. People who drive daily in the hot California weather will benefit considerably due to not having to waste their gas on air conditioning. .
Demographics.
California Population: 38.2 million.
Los Angeles Population: 3.884 million .
Population of age 18+: 2.713 million.
68% of the households in LA have an income over $30K.
Market Environment.
Fortunately, there has not been any company that is providing the kind of product and service we are providing to the public, so the competition in our market will be fairly low to zero, but that may change soon. The only close substitute and competition to our product would be hybrid cars. Since there are only few models of hybrids out there in the world, our advantage would be having the solar powered A/C in any car that you would want. Another advantage would be having the feature of leaving the A/C turned on while you are not in the car. Of course our disadvantage would be that the only thing that's running on solar energy is the A/C, while the hybrid saves the consumer on gas plenty more.
Product Analysis.
Description.
Basically, our company will be offering solar powered A/C for cars. The difference between regular A/C and our product is that it will be running solely on solar energy, meaning you can leave it on in the sun while you are running errands, shopping, or even doing business.
