1. Goodyear: The Aquatred Launch
... 1992. Collaborators: Independent dealers are the major wholesale distribution channel for the U.S. passenger tire replacement market, and have increased their share of distribution in recent years. 50% of Goodyear's sales revenues were generated by 4,400 independent dealers, and 27% were generated by manufacturer-owned outlets. Context: Demand for passenger tires grows sluggishly. Consumers replace tires less ... to low-priced outlet (mass merchandiser, warehouse club, garage) retail channels introduces the Aquatred to 24% more of the market, increasing sales. o Low-priced outlets alrea...
- Word Count: 1556
- Approx Pages: 6
- Grade Level: High School