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            There are many kinds of writing style in making an essay. Writing style is important in order to gather the goal that the writer tries to meet. Persuasive essay and informative message have different purposes and different intended audience. It means that the writing style is also different.
             Persuasive essay is one of the styles in writing. It is also known as an argument essay. The persuasive essay must choose a side, make a case for it, consider and refute alternative arguments, and prove to the undecided reader that the opinion it presents is the best one. The writer must be aware of other sides and be fair to them; dismissing them completely will weaken your own argument. The use of sound reasoning and solid evidence by stating facts, giving logical reasons, using examples, and quoting experts are the good way to support the argument. It attempts to persuade a reader to adopt a certain point of view or to take a particular action. .
             Informative and positive message is focusing in giving the readers well information that they want to know. It is different with the persuasive essay. In this style of writing, the writer does not need to persuade the reader to do something. The writer goal is to answer all the questions that have been asked before by giving sufficient information to the reader in a positive way.
             Every style of writing has a different purpose. Before make an essay, it is better to know what is the purpose, who is the audience. From that information, the writer can decide which kind of writing he/she should do. For example, persuasive essay purpose is to persuade the reader to react as the writer wants, and for the informative essay purpose is to give the readers the information that they want to know.

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