With software like this, e-Companies can provide better help for their customers without the use of a single human being. Cutting down person-to-person interaction seems to be the key lately as long as customer satisfaction results are the same. High-tech and low-tech companies all share the same need and desire to have software that can help users interact with the company from their own homes. In today's marketplace, almost all businesses want to tap into the power of the net (Brown, Online).
Another reason web industry is on the rise is advertising. Web companies graciously accept the opportunity to "trade banners" with other websites. Websites receive a certain number of hits per day, and that is their ticket to advertising money. Owners can charge any price they want for other webmasters to post ads on their website. Advertising is definitely the key to success in e-Commerce. Businesses such as Napster are free services; however, they use advertising to acquire money. Ads for other web companies can be seen on their website and the homepage of their software. Napster has become a huge success by using a keen, new method of advertising that utilizes their popularity.
Every successful online company knows the three facets of e-business, which are: secure payments, electronic catalogs, and order processing. Websites such as e-Bay and u-Bid provide a trading ground for any person to post his own catalogs while the company takes care of order processing and secure payments (IBM, EB49). Retailers such as Toys "R" us have websites for their company that makes it possible for customers to order their merchandise online as well as in the store. The only difference is that the shopper doesn't have to leave his home. This is a key idea in today's society. These types of businesses are called e-Tailors, electronic retailers (Neuborn, Online).
Lately, many e-businesses have been failing.
