With the rapid growth of E-Commerce, it is no doubt that there will be increased opportunities either for business or individuals. The opportunities are in the area of Electronic payment and Internet as a new media of advertising. .
We are all surrounded by a surprisingly vast amount of advertising. The definition of advertising is "the conveyance of persuasive information, frequently by paid announcements and other notices, about products, services, or ideas.?(Alexander & Tate).
Advertising comes in many forms. The major types of advertising are through commercial, advocacy, institutional and word of mouth. Advertising exists for a very simple purpose and that is to promote your interests about the products and to increase the number of sales of the advertised product. .
By advertising their products or services through the Web, it will reach more countries with less cost and efforts and with the Internet's ability to highly target specific users and track their activity online, the potential would appear to be huge for Web advertising. Nowadays many enterprises uses junk e-mail or spam to easily maximize their advertising with similar mind of fishing hunters who always hope the fish would take the bait. UCE (Unsolicited Commercial E-mail) or spam became a cost-effective way to reach millions of Internet users cheaply and with little effort. .
There is a need to have a structured advertising and promotion plan to drive sufficient initial traffic to a web site. Such promotions can be online or offline. Online methods include banner advertisements and exchange, sponsorship of other online newsletters, submission of newsletter articles, and Web search results. Offline promotion can be in the form of press releases, newspaper advertisements, or distribution of flyers. .
Advertising placement is a tricky business on the Internet. Placing adverts in high traffic sites can still mean you are not connecting with your market.
