In terms of marketing, the modern organization must be critically aware of the development of E-commerce and the implications it entails. In assessing the implications of E-commerce in terms of marketing, it is important to understand its impact with respect to the marketing strategy formula. As the Internet and in turn E-commerce has developed, and continues to evolve and grow, it is vital that any organization, in any particular industry, must base its strategic planning around such a rapidly growing medium. The growth of the Internet is an environmental influence that must be embraced and understood so to successfully pla

To gain a clearer understanding of the implication of E-Commerce in the formulation of marketing strategy, it is imperative to gain a clear understanding of the environment and its relevant effects. This helps in understanding the rationale in a developing a marketing strategy, particularly the influences of E-Commerce on its make-up. In understanding E-commerce's impact on strategic foundations, an organization's strategies can be more clearly focused. Once the organization and E-commerce's respective environments are clear it is then possible to understand E-commerce's implications in regards to the fundamental marketing strategies. By focusing on tools such as the competitive strategy framework, organizations can gain a better understanding of a strategy formula.

Strategic analysis - Understanding the environment

Identifying the strategic options - Strategic Advantages/Disadvantages

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