Computers are the future whether we like it or not. Some people dislike computers, because of the complications it takes to understand the basics. Computers are not exactly the easiest tools to work with, but they are the most rewarding, and they are the future. From my understanding Gateway and Dell are the two major competitors in the computer industry today.
These two competitors have significant differences in their mission statements as well as their visions. The following vision and mission statement best state the core of Gateway, which has led to its great success. It’s vision is to be the leading marketer of personal computer products in the world. And it’s mission is to profitably grow their business faster than the competition by better understanding and serving the desires of their customers and aggressively marketing the highest value directly to their chosen markets. The company was formed for one purpose, to offer. They want people to have choices, a nice selection, good prices and a staff with a vast knowledge. On the other hand, In Dell's mission statement it says, “Dell wants to be the most succes
Dell’s strategic advantage is either low cost or product differentiation. I believe that Dell has continued to grow in the market by doing both. They have provided and will continue to provide the lowest overall cost to their customers, and since their cost structure is less than half of their competitors, clearly they can sustain their advantaged pricing. They have also offered superior direct customer relationships. Further, I believe the Internet provides Dell the opportunity to not only maintain its cost and service advantages but also extend them. On the other hand, I can think of only one advantage that Gateway has that other companies don't is its 300 Gateway Country stores.
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