1. Euroland Foods S.A. - Case Analysis
... extend market southward and eastward to include southern France, Switzerland, Italy, Spain, and eastern Germany, Poland, Czechoslovakia and Austria. Ponti thought to increase sales of ice cream and yogurt. Both southward expansions and eastward expansions had benefits and risks. The initial working capital cost of each project was EUR30 million. - Project 7. Market expansion ... expansion southward and eastward. New-product category included project 4 development and roll-out of snack foods, project 9 development and introduction of new artificially sweetened yogurt and ice cream, and ...
- Word Count: 2368
- Approx Pages: 9
- Grade Level: High School