1. Bud
... markets. The first and largest market is the premium beer category. Anheuser Busch leads this segment with its Budweiser and Bud Light products. Other beer owned by Anheuser Busch in this category includes Bud Ice, and the line of Michelob beers. Bud Light has become the top selling beer in the United States through extensive marketing and advertising. The second largest segment is ... amount of ingredients and costs about 60%-75% of its premium counterparts. The third and fastest growing segment of beer drinkers is the malt liquor beverage market. Anheuser Busch did not enter the malt ...
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