1. Data Collection - Sources and Focus Groups
Focus Groups Group of people with a moderator to discuss a particular topic, concept or product is called focus group. ... Panels The nature/purpose and composition of panel/focus groups is almost the same except that focus groups meet for a one-time group session while members of panels meet more than once. ... Secondary Data Secondary data is collected by other than the researcher conducting the current study. ... Secondary data save times and cost however this would be obsolete and not meeting the specific needs of the particular situation and current research. ... The questions will focu...
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