1. Overview of BookTrader.com
... determining market segmentation, as it influences a customer's considered choice. Understanding that college students are taking higher loans for their classes as is increasing tuition year after year, we will charge a small fee to list a book on the site to find someone to trade with. It is important ... college students enrolled in over 4,180 institutions. We plan to focus our marketing efforts on a subset market, which will include colleges in states where tuition is rising rapidly. First, we will focus on a smaller market which will include a couple colleges in an area to begin buil...
- Word Count: 5687
- Approx Pages: 23
- Grade Level: High School