1. Oward A Personology Of The Consumer
... those that do emphasize approaches such as Maslow's hierarchy of needs, Freudian psychology, or Murray's needs, none of which has been the focus of serious consumer research during the last three decades and most of which, according to Mendelsohn (1993), are "at the periphery, not the core, of the contemporary field of personality as it is practiced by professionals and ... for good reason" (p. 107 ... -related traits could also be related to more basic dimensions of personality such as the Big Five factors in an effort to find out to what extent different purchase behaviors have their r...
- Word Count: 3484
- Approx Pages: 14
- Has Bibliography
- Grade Level: High School