1. Branding in the Fashion Industry
... with all the other brands: -H&M, - Armani, - Christian Lacroix, - Pierre Cardin Also interesting: Vionnet, Mulberry As a brand but also as a design business. R.L: Don't design clothes but design dreames; He wants to design dreams. --- 1 H&M 1947: Hennes Publicly traded company: a lot of people of influences on how the business is done. Headquarters in Stockholm in ... the selling. There are global inputs but also trends input, which they are looking for themselves. Purpose = making clothes. They have a continual creative process: 24 months periods before a season: whole desig...
- Word Count: 1446
- Approx Pages: 6
- Grade Level: High School