1. MArketing Communications Strategy
... age, income, earning capacity and geography. This group consists of the 25 v/s 40 age group, medium to high-income earners, with relatively disposable incomes, and primarily urban dwellers with a lesser focus on the non-urban population. It is our conviction that this target market can accomplish a sales figure of 40,000 units. The second target market consists of the industrial and commercial ... currently sold in the market place. The competing brands include; Hoover; Simpson; Samsung, Whirlpool and Maytag. Ultimately the characteristics of the WashDry will distinguish itself from its c...
- Word Count: 3125
- Approx Pages: 13
- Grade Level: Undergraduate