1. Market Orientation
... , emergent process in which top managers primarily provide general guidance. Besides learning, innovation plays another important role in having a fundamental foundation for market orientation. Organizations whose culture emphasize innovation when resources are available tend to implement more innovations and develop competitive advantage (Hurley, Hult and Thomas, 1998). Kohli and Jaworski (1993) say that ... , which, in turn, positively influences its business performance. They conclude that innovations warrant organizationwide attention for successful implementation. This requires a co...
- Word Count: 5010
- Approx Pages: 20
- Has Bibliography
- Grade Level: Undergraduate