1. Macro And Micro Economics
... departments and management levels. The second component includes the marketing channel firms that cooperate to create value: the suppliers, the firms, and marketing intermediaries. The third component consists of the five types of markets in which the company can sell: the consumer, producer, reseller, government, and international markets. The fourth component consists of the competitors facing the company. The fifth component consists of all the publics that have an actual or potential interest in or impact on the ... organization's ability to achieve its objectives. The macroenvironm...
- Word Count: 383
- Approx Pages: 2
- Grade Level: Graduate