1. Summary Of What Is Strategy?
... strategy as "performing different activities from rivals" or performing similar activities in different ways." The essence of strategy is being different and doing things in a different way - so different, in fact, that competitors find it extremely difficult and costly to imitate those differences. The reason operational effectiveness is easily imitated and strategy is not results from the ... existence of trade-offs. To be different, to serve different customers, or to perform different activities requires that tough decisions be made about what to do and what not to do. No company can...
- Word Count: 292
- Approx Pages: 1
- Grade Level: Graduate