1. Coca-Cola - Marketing and Advertising
These values support the main theme of the 2013 advert which introduces the idea that Coca-Cola can and should be part of a healthy lifestyle. ... This series of differences supports the main theme of the advert as it creates the narrative that the Grandpa is happier in life as a result living a healthier and more active lifestyle in comparison to his grandson who is portrayed as someone who is has an unhealthy routine as a result of the more demanding lifestyle of modern times. ... Mise-en-scène within the video is also used to support the narrative of juxtaposition. ... Further eleme...
- Word Count: 2659
- Approx Pages: 11
- Has Bibliography
- Grade Level: Graduate