1. The Role of Culture in Global E-Commerce
At the National Level, there are many issues that can shape or manipulate the Internet culture. Included in these are language, an emphasis on regional/local versus national technology infrastructure, the legislative and legal framework, and censorship to protect national identity. The most common barrier between people from different countries is language. Many countries require that products be labeled in the official language of the country which inhibits the free flow of goods between countries. To address this issue, many companies are now beginning to offer its website in a number of ...
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