1. The Effects Of Attitude Framing On Attitude Resistance
... message, participants re-reported their attitudes. In both studies, participants who indicated "support" showed more subsequent attitude change than did participants who indicated "oppose." Because this effect was demonstrated when collapsing across initial attitudes, the mere framing of an attitude seems to impact the subsequent strength of that attitude. The research, however, did not assess the mechanism that explains the valence-framing effect. Although it was suggested that the ... effect deals with attitude strength, it is possible that the effect may be due to a process of genera...
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- Grade Level: Undergraduate