1. A Critical Review of Cross-Cultural Issues in Marketing Rese
... Green & White, 2001, adapted from Anderson, 1967). An Etic instrument is multinational in application and allows for direct comparisons on the same variables across different nations and cultures. However, there are many difficulties encountered in the development of etic instruments. The problem of "culture-free" analysis is not easy as groups and subdivisions are found within cultures, who themselves develop their ... Boyacigiller & Adler, 1991). Hofstede (1980) noted that ethnocentrism is present in most measures used in cross-cultural research, and thus instruments should be developed...
- Word Count: 2515
- Approx Pages: 10
- Grade Level: Undergraduate