1. Consumer Behaviour and the Decision Making Process
... knows or has experienced of the object before. The external data collecting is collecting knowledge from the environment. Information can also be acquired through direct learning (e.g., experiences of the product were so good that he wants the same) or passively (e.g., information about the product, which is not really interested in). This information is collected for as long as it is ... With the dissonance-provoking products, marketers are recommended to highlight the safety of the products. Variety-seeking behavior occurs as low commitment to the product is, but there are considerable...
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