1. COMMODITY BRANDING
... known quality. The consumer also experiences greater satisfaction in purchasing such a product, because of the implied guarantee of a branded hero ingredient. Wipro, for example, did this with its Santoor' soap. It branded the soap as a combination of Sandalwood + Turmeric, both believed to have medicinal properties. Branded goods, manufactured with branded ingredients instill trust, facilitate shopping and purchase, build brand loyalty, steal share ... Relevance Perceived value This makes branding for commodity products like salt or plywood more difficult. A Differentiation characteris...
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- Approx Pages: 15
- Grade Level: High School