1. Information technology Strategy and Planning
... to target specific customers is a form of CRM. Certain ranges of customers are catered for whether they are distinguished by age, gender, or annual income and the customer can be tailored for their general preferences. CRM is implemented as it is providing them with exceptional customer service by taking their preferences into consideration. Activity 2: ... all enterprises resources. Benchmarking Benchmarking can be used in a marketing purpose. It is a form of justifying the need for IT in a business. It is an increasing requirement for organisations that need a baseline to compare thems...
- Word Count: 1216
- Approx Pages: 5
- Has Bibliography
- Grade Level: Undergraduate