1. Consumer Behaviour and the Decision Making Process
... the information the consumer usually compares the options before he makes the final decision. 4. After going through all the above stages and comparing the products the customer finally purchases the product. 5. The purchase of the product is followed by post purchase evaluation. This evaluation refers to a customer's analysis whether the product was useful to him or not, whether the product fulfilled his need or not? And if the consumer is pleased with product it affects the ... future consuming. And if not they might tell other people about the bad ... ...
- Word Count: 3407
- Approx Pages: 14
- Has Bibliography