1. Disneyfication and Convergence
... or a celebrity is doing, news media targets a specific group and relays the "news " to them. Klinenberg then concludes that although there are some difficulties that have occurred due to the convergence of technology, newsrooms are still able to convey information to an audience and that target marketing works to create a link between the audience and the news company. As stated before "Disneyfication ... that a company has. Something that many readers may notice about both MetroNews and Disney while reading both articles may be the use of target marketing by both companies. Target Marke...
- Word Count: 1508
- Approx Pages: 6
- Grade Level: Undergraduate