Great products acquires customers, but great customer service ensures that the customers keep coming back because people like to do business with the ones they like and trust (Lim). ... Customers nowadays are more likely to be educated, better informed, and more value conscious and demand more for their dollar(Lim). ... A business with excellent customer service could possibly gain more customers than other businesses with interior customer service. ... First, interior customer service will lead to the loss of current customers. ... With all advantages that good customer services bring to, a b...

• Word Count: 1522
• Approx Pages: 6
• Has Bibliography
• Grade Level: Undergraduate

Introduction The idea of customer value has turned into an essential component in drawing and holding customer attention, and a vital belief in many patterns of business procedure. ... It has been perceived that when organizations are successful in conveying value to the customers they gain their loyalty as well for a few customer values are basis of life time relationship. ... Models of Customer Value; customer value model has been further divided into four models. ... To find out the customers value system and the factors to identify factors related to value. ... Customers are increasingly t...

• Word Count: 1530
• Approx Pages: 6
• Has Bibliography
• Grade Level: Undergraduate

The goal is to optimize the current and future value of the customers for the organization. ... It is a comprehensive customer loyalty management strategy and solution manages all customers' interactions in a consistent and value oriented manner, which is designed to optimize profitability, revenue and customer satisfaction. This is a way to achieve integration of people by acquiring new customers through effective marketing campaigns and marketing analysis, grow existing customer base through expanded service offerings that target untapped travel opportunities and retain most valuable c...

• Word Count: 2705
• Approx Pages: 11
• Grade Level: Undergraduate

Using value-chain analysis to discover customers' strategic needs Here is a five-step method for discovering a customer's particular strategic needs based on a unique application of value-chain analysis.[1] Performing this analysis on important customers helps identify high-value new business opportunities. ... Step 2 shows how to construct a customer's value chain. ... Step 2: How to construct a customer's value chain First, recognize that you need to construct both internal and external value chains for a particular customer. ... How do your products reach their customer...

• Word Count: 4100
• Approx Pages: 16
• Has Bibliography
• Grade Level: Undergraduate

According to Al-Mudimigh et al. (2004, p. 311) "The creation of value is managed through what has been referred to as the supply chain, value chain of customer chain, each of which refers to a series of integrated, dependent process through which specifications are transformed to finished deliverables ". ... The keywords for value chain are a value and volume of the product or service. ... Discussion Bodily, the role of the acquisition value of the market is related to customer satisfaction. ... They have created so much value for the customer and they even don`t invest so much in ma...

• Word Count: 854
• Approx Pages: 3
• Has Bibliography
• Grade Level: High School

The orientation of the business is a marketing strategy for developing the competitive advantage of the company looking to add value to its product / service to satisfy the customer and make a profit. ... Benefits (Advantages) of Marketing Orientation Customer Loyalty The customer loyalty is not a matter of chance but the real result of a comprehensive strategy for the management of the company to put pool the forces available to more loyalty, more satisfaction, more ease in work, more profit, and finally, the creation of more value for the customer and the company Customer Satisfaction Custo...

• Word Count: 1271
• Approx Pages: 5
• Has Bibliography
• Grade Level: Undergraduate

The factors that contribute to perceived quality and perceived value differ for products and services (Groth and Dye, 1999). ... The customer satisfaction model In order to discuss customer perception of service, the model detaining to the creation of value of service to a customer must first describe. Customer value is what one takes away from a consumer transaction. ... When the perception of a service received is greater then what the person was expecting, the customer has received value, or, in other words he or she is satisfied. ... Therefore, this model has three parts: 1) the custo...

• Word Count: 905
• Approx Pages: 4
• Grade Level: Undergraduate

Problems such as property values and capital investment into building development and maintenance are no longer a concern. ... Also other frequent guest programs could be used to build relationships with their high-value customers to achieve similar results. 3. ... Also, it also establishes the value of a customer to Hilton based on personal history and on predictive modeling of the business the person is likely to do. ... They believed that customer service started much before the customer arrives for check-in. ... If we choose to ignore the customer preferences and needs, we will end up l...

• Word Count: 1255
• Approx Pages: 5

This industry is currently expected to grow over 22% from 2012 to 2017, eventually reaching a total market value of $224 billion. ... When consumers do choose to eat out, they are seeking increased quality and value when selecting their meals. Consumers have revealed that their primary determinant of restaurant selection is value for their money, followed by convenience. McDonald's will need to focus their efforts on creating more value and quality within their menus in order to capture the consumer's changing needs. ... The underlying factors that are associated with this success ar...

• Word Count: 3427
• Approx Pages: 14
• Grade Level: Undergraduate

Quality: TQM is not efficient leading to customers' unsatisfaction Customers complained that the ink eventually cracks and peels off. To improve the quality to satisfy customers, there are two recommendations. ... Customer profitability analysis: Team and shop group contribute to the loss. ... Performance measurement Because there are only financial performance reports provided, CPMG thinks that SS need to provide a summarized non-financial performance such as BSC to show its financial, customer value, internal process and learning growth. ... But for small retail customers included in ...

• Word Count: 2937
• Approx Pages: 12
• Has Bibliography

Many situations involving poor customer service are recounted; normally the employee has been blamed for his/her lack of customer service skills. ... Lazlo, is a perfect example of the link between Internal customer and External customer satisfaction. According to Lazlo, "Southwest Airlines is built on the premise that they way to obtain sustained commitment to a cause is to have their leaders share their purpose, vision and values. ... According to Lazlo study, the management at Southwest Airlines, publicly demonstrate to employees their own beliefs in the purpose, vision and values not only ...

• Word Count: 1527
• Approx Pages: 6
• Has Bibliography
• Grade Level: Undergraduate

With four airlines now working together to continually improve customer benefits, SkyTeam was created. ... Delta has built a legendary reputation for family friendly, delta style customer service. ... For example, Delta received the "2000 Grand Prix Customer Service Award. " A Paris based customer relationship Management Company, honored Delta's online customer support desk with the "U.S. 2000 Grand Prix Customer Service Award, for superior email customer service support. " Delta also took second in the transportation and travel category for its telephone customer handling. ... Delta pers...

• Word Count: 2201
• Approx Pages: 9
• Grade Level: Undergraduate

In the business to business (B2B) context, information sharing or selling of customer information could be termed as availing customer information to the trading partners (Pandey et al., 2010). This essay aims at investigating whether customer information should be sold or not. ... There are several firms that value their customer information and this has been a key player in their success. ... This essay concludes that it is wrong to share and sell customer information without their consent. ... Therefore, selling of customer information should only be done via the client's consent....

• Word Count: 1107
• Approx Pages: 4
• Has Bibliography
• Grade Level: Undergraduate

This works very well for XBOX because there are a lot more stores such as Argos and Curry's who will have a lot more customers coming through on Christmas day for example and then buy the product instead of going to the XBOX store where the products are limited. ... Price Premium Pricing – this is where a business keeps the price of a product/service high in order to attract customers with a higher income. ... A good example would be Iberia Express Airline as they are a new business and want to attract customers and the best way to do that is sell everything at a minimum first. ...

• Word Count: 1049
• Approx Pages: 4
• Grade Level: High School

As a result of this and customers unease about environmental issues, countless organizations have began devoting themselves to draw in buyers by promoting "green" products and services. ... Numerous companies have exaggerated their environmental claims, making it a hassle for customers to decipher real eco-friendly products from green-washed ones. ... What worries her is that consumers believe that when they purchase these greenwashed products they're "buying a specific set of healthy environmental and socially correct values" when this may not always be the case. ... ...

• Word Count: 990
• Approx Pages: 4
• Has Bibliography
• Grade Level: Undergraduate

'We've given up trying to understand our customers and it's cut a lot of cost and complexity from our business'. ... Then, once the product has been made, at the very end of the value-creating chain, consumer understanding becomes important once again in helping to identify those people most likely to buy and discovering the best ways to send persuasive selling messages to them. ... It shifts the real focus of research from customer to company. ... The narcissistically wounded personality judges the value of each relationship in terms of how successfully the other party m...

• Word Count: 4626
• Approx Pages: 19

The way the firm builds its reputation is through its values. ... Customers, suppliers, shareholders, and employees have to have a way to see if they are being faithful to their values, and the following is six ways to determine so: 1. ... This is a great tool to judge what a leader values. 2. ... "I see two types of values-espoused values and the values people practice." ... There are values that your family gives you, and there are values that you learn just from everyday life. ...

• Word Count: 383
• Approx Pages: 2
• Grade Level: High School

Most economists argue that tipping is not economically efficient and consumers tip for psychological value. ... He explains that this is an important finding because not only is the customer anticipating a tip, the servers as well assess diners when deciding the level of service quality and professionalism to provide, in return ultimately induces the tip rewarded. ... Some economists believe tipping is not economically efficient and suggest that tipping derives from psychological values, including feelings of empathy and gratitude. ... Through the study of 37 tipped and non-tipped occupations ...

• Word Count: 1425
• Approx Pages: 6
• Has Bibliography
• Grade Level: Undergraduate

MF Global caused a fit of panic on October 31st after federal regulators discovered that hundreds of millions of dollars in customers' money was missing from the company's vaults. ... An immediate investigation ensued to discover whether MF Global used customer's funds to support its own trades to bail itself out of bankruptcy (Protess). ... Although Corzine has not been accused of any wrongdoing just yet, as head of the brokerage firm, it is his duty to assess and manage customer accounts each and every day (Protess). ... In less than one week, MF Global was deserted by ...

• Word Count: 812
• Approx Pages: 3
• Has Bibliography
• Grade Level: Undergraduate

However, as the United States is becoming more modernized and the value of the penny increasingly diminishes, the penny coin should be eliminated to increase economic efficiency. ... Pennies and many other low-value coins have been "shoved out of the economic picture by charge cards" (Source B). ... Not only are pennies becoming less useful due to technological advancement, but also since prices are inflated yearly, the value of the penny has decreased over time. ... Our economy has evolved so much that it has come to the point where pennies waste more time than the value they are ...

• Word Count: 515
• Approx Pages: 2

In the article "The Value of Values- published in Fleet Owner November 1999, David Cullen admitted that even companies like the trucking companies, which have managed to get so far without social conscience are now faced with the increasingly awareness and demands as regards to ethical practice. ... As regards to the trucking industry per se they are obliged to act ethically towards 6 sets of stakeholders: owners shareholders investors; employees contractors; customers; suppliers vendors; local community and society in general. ... Only some companies like Motorola for example have accounting ...

• Word Count: 2333
• Approx Pages: 9
• Grade Level: Undergraduate

These are customers demand schedule, the cost function, and the competitors" prices. ... It is a matter of reengineering the operations to become low-cost without sacrificing quality, and lowering prices significantly to attract a large number of value-conscious customers. ... The store setting and the ambience is an attempt to make the customer perceive a value that may result in the customer paying a price higher. The key to perceived-value pricing is to create a high perception of the computers value. ... Most of the computers sold in discount stores are usually value packaged with bundles...

• Word Count: 453
• Approx Pages: 2
• Has Bibliography

This theory emphasizes on increasing value of the customers. ... Identifying customers. ... In general, customers can be classified into two groups: they have different levels of values and they have different needs. ... As today's customers have many choices when they make a purchase, attracting and retaining customers is not an easy task Customer value and satisfaction would come first so one-to-one program would be helped. ... When you offer the customers greater than their value expectation, they would continue buying your products and become loyalty. ...

• Word Count: 571
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Building customers and focusing on relationship marketing is the challenge. ... Beyond designing strategies to gain new customers, companies are making efforts to retain their current customers and build profitable, long-term relationships with them. The key to building lasting relationships is creating superior customer value and satisfaction. This results to customer satisfaction when a company's performance has fulfilled buyers" expectations. To create customer value and satisfaction, and to retain customers, companies must manage their value chains and value-delivery networks...

• Word Count: 264
• Approx Pages: 1
• Grade Level: Undergraduate

Soft Skills are Valued Necessities Organizations have guidelines on skills that they need their employees to have. ... These soft skills are a new wave in the future and many companies are looking for people who have the ability to communicate with others thorough ideas, solve problems creatively, relate to customers and are team oriented. ... Employees will change their attitudes and work environment to an openness appeal when trust has developed and they will share their feelings of trust with other employees and to customers. Being able to relate to the customer will boost profits a...

• Word Count: 1194
• Approx Pages: 5
• Has Bibliography
• Grade Level: Undergraduate