1. Oward A Personology Of The Consumer
... the field is balkanized and in a state of disarray. The lack of interest in personality is probably best reflected in extant consumer behavior textbooks. Some do not cover personality at all, and those that do emphasize approaches such as Maslow's hierarchy of needs, Freudian psychology, or Murray's needs, none of which has been the focus of serious consumer research during the last three decades ... and most of which, according to Mendelsohn (1993), are "at the periphery, not the core, of the contemporary field of personality as it is practiced by professionals and ... for good reason" ...
- Word Count: 3484
- Approx Pages: 14
- Has Bibliography
- Grade Level: High School