1. Data Collection - Sources and Focus Groups
... are made and useful for some enlightened investigation as why certain products fail/succeed, why certain advertisements are effective/not effective, and why certain management approaches do well/don't do well. Panels The nature/purpose and composition of panel/focus groups is almost the same except that focus groups meet for a one-time group session while members ... of the sample - May not be effective in non-educated/low educated respondents - Electronically distributed questionnaires also have the same advantages/disadvantages with a little variation of some points Guide Lines for Que...
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