1. IMC
... Tactical coordination of marketing communication, 2nd stage; Redefining the scope of marketing communication, 3rd stage; Application of information technology, 4th stage; Financial and strategic integration. The above definition is said to be closely linked with 1st and 2nd stages. They pointed that IMC is no longer the tactical integration of promotional elements, nor adaptation an outside-in ... perspective. source:Shultz and Kitchen, Comminicating Globally. NTC, 2000 What will be IMC in the 21st century? Their new definition is as follows: IMC is a strategic business process used to p...
- Word Count: 2147
- Approx Pages: 9
- Grade Level: High School