1. CASIO
... way. Buyers are too numerous, too widely scattered., and too varied in their needs and buying practices. More over, the companies themselves vary widely in their abilities to serve different segments of the market. Rather than trying to compete in an entire market, sometimes against superior competitors, each company must identify the parts of the market that it can serve best ... , most companies are being more choosy about the customers with whom they wish to connect. Most have moved away form mass marketing and toward market segmentation and targeting--------identifying market segment...
- Word Count: 3580
- Approx Pages: 14
- Grade Level: High School