1. Oward A Personology Of The Consumer
... consumption in the broadest sense. ********** Personality research in the consumer context has been in the doldrums for a very long time. In the first 27 volumes of the Journal of Consumer Research (up to March 2001), 71 articles are listed under the headings of individual differences, personality, and self-concept (an average of about 2.6 articles per year). The Handbook of Consumer Behavior (Robertson and Kassarjian 1991) contains chapters on probabilistic ... accounts of their lives (McAdams 1993). My objective in this essay is to discuss some recent research in personality psycholog...
- Word Count: 3484
- Approx Pages: 14
- Has Bibliography
- Grade Level: High School