1. Oward A Personology Of The Consumer
... an organizing principle to hierarchically structure the multitude of domain-specific traits relevant to consumer behavior. However, this may not be a straightforward task, as even a casual inspection of the traits listed in Bearden and Netemeyer's (1999) Handbook of Marketing Scales suggests. An alternative would be to come up with an organizational framework that is specific to the domain of consumption, classify relevant domain-specific personality traits in terms of ... may be integration of the disparate facets of the self, others are possible, such as entertainment or instruction. Th...
- Word Count: 3484
- Approx Pages: 14
- Has Bibliography
- Grade Level: High School