1. Oward A Personology Of The Consumer
... they also rated each of the 10 purchase goals on 14 dimensions (e.g., importance of the goal, enjoyment of goal pursuit, effort expended on goal attainment, etc.) and assessed how compatible or incompatible the different goals were with each other. A content analysis of people's personal strivings uncovered 18 categories of purchase goals such as quality-related goals (e.g., buying products that will last), deal-seeking goals (e.g., taking advantage of promotions), and hedonic goals ... (e.g., splurging every once in a while). The dimensional ratings can ... ...
- Word Count: 3484
- Approx Pages: 14
- Has Bibliography
- Grade Level: High School