1. Social Media in a Growing Global Community
Already many studies have been performed which qualify social media as a major agent for social change and certainly sales in a widespread marketplace. ... Mass media studies are now a serious undergraduate major of study at several recognized universities in the United States. ... Studies show that "in 2011, more than 50% of social media users follow brands on social media" (Vries). ... Recent studies have performed what's called "sentiment analysis" to measure the impact social media has had on sales, where "the attention parameter captures the buzz around the p...
- Word Count: 1478
- Approx Pages: 6
- Has Bibliography
- Grade Level: Undergraduate