1. The Eight Leading Mass Media Industries
... and interactivity from the readership, making newspapers a more one-way medium. The phrase "the media" began to be used in the 1920s. The notion of "mass media" was generally restricted to print media up until the post-Second World War, when radio, television and video were introduced. The audio-visual facilities became very popular, because they provided both information and entertainment, because the colour and sound engaged the viewers/listeners and because it was easier for the ... general public to passively watch TV or listen to the ... ...
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- Approx Pages: 19
- Grade Level: Undergraduate