1. Start Something That Matters by Blake Mycoskie
... very simple; Many kids in Argentina don't have shoes, but if you buy a pair of alpargatas from TOMs, they will donate a free pair to a child in need. Because Blake made the story behind TOMs to be the focal point for the company instead of just the shoe, people felt connected to the ... business context can be broken down into two parts; internal trust and external trust. The internal kind is the trust you build within your organization from the top down, and Blake calls that bond between employee and employer "the cornerstone to your business and future". It's all about ... ;, Blake di...
- Word Count: 2616
- Approx Pages: 10